We are featured on Facebook for Business!
The Yarn Company’s Tavy Ronen’s was specially selected to be featured on Facebook for Business as it highlights small business owners who have used Facebook to expand their business. Thanks to Facebook, The Yarn Company has been able to reach and connect knitters, designers, and indie dyers the world over. In her post, which features a photo of a very impish looking Tavy, she describes her path to the world of yarn. A business professor for 26 years, Tavy bought The Yarn Company for fun with her brother Assaf, a corporate lawyer who’d studied architecture. Together they completely overhauled the space, creating a gallery of mind-boggling high-end yarn. A grand adventure! And a great success, with special thanks to Facebook.
The Yarn Company is showcased in the New York Times!
The Yarn Company is showcased in the New York Times Travel section (Oct. 29, 2015), in a fabulous article by Julie Lasky. Curious about the wild world of knitting in the wilderness, and looking to hone her own skills, Ms. Lasky joined our fourth fiber fest at Mohonk, last March. For those of you who haven’t had the pleasure: Knit in Style Weekend is a blast! There are workshops and lectures by top designers, knitting circles, fashion shows, and plenty of goodies for sale at The Yarn Company’s Marketplace—all in this divine lakeside resort. The house is vast but has many cozy nooks and parlors, and of course panoramic views all round. Immersed in Knit in Style, Ms. Lansky noted Mohonk’s “soft, floral carpets and walls hung with vernacular mountain landscapes,” and also that “much of the knitting action took place in a large second-floor parlor and nearby antechamber with comfortable sofas and armchairs.” True dat! Nestled deep in the Catskills, Mohonk Mountain House is one of the top ten US destinations chosen by Condé Nast Traveler Readers. It has been family owned and operated since 1869, and is a national historic landmark, just 90 miles north of NYC. The mountains are breathtaking, and the food is out of this world.
Be sure to register early for our next Knit in Style Weekend, March 17-20, 2016. Space is limited, so save your spot! Meet old friends and make new ones, enjoy classes for all levels, bring your works-in-progress. Partake of the wisdom of Vogue Knitting’s Trisha Malcolm, Norah Gaughan and other superstars. Get instruction, check out debut patterns, and taste delicious food and new yarns! Enjoy the peace and quiet and, if you like, what Ms. Lanky calls knitting’s “rabid cult of sociability”—and let the mountains inspire you! Thanks to Ms. Lansky for joining us and spreading the word—and to Jennifer May for taking great pix. Thanks also to Elizabeth Strein and Shawn Rice for their tremendous effort in hosting The Yarn Company every year!
Read the article here: http://nyti.ms/1ilD5fp
Toms and The Yarn Company 2015
TOMS SoHo Collaborates with The Yarn Company! Attention! The Yarn Company will be the special guest at Toms-Shoes in SoHO this Tuesday! Steve May will be teaching a short and sweet basics knitting class, so tell all of your friends! Learn the fundamentals from a master, and create a lovely cotton case for summer eyewear! All levels welcome. Tuesday from 6:30 to 8 p.m., 264 Elizabeth Street.
TYC in Time Out
Lookie! The Yarn Company made the Nov. 20–26 issue of Time Out! We hit the newsstands on Nov. 19, with our goodies among the essential "5 Gifts to Buy" on p. 26. We are delighted by the write-up, and echo the fab mag's sentiment that "if you really want to blow Mom's socks off, we suggest signing up for one of their classes and knitting her a custom scarf or sweater. (Your sibs will be jealous they didn't think of it first.)" There is a great photo of Irina Poludnenko's glorious Swamp Shawl (whoops- labeled incorrectly in artice). The Swamp Scarf, a marvel of texture in silk and merino is a project for all levels---so it makes a great gift for (or from) even novice knitters. Kit includes yarn and pattern only. Thank you very much, Time Out!
Click here to buy.
Find us on TV, in papers, blogs, magazines, and much much more.
A little about us first, to put it all in context:
The Yarn Company, in its current iteration (purchased by Ronen siblings 3.5 years ago), is an innovative fiber arts destination focused on highlighting the artisanship in the various art forms. From the lush walls of yarns and latest fabrics to classes from basic to the most esoteric, the new Yarn Company’s NYC showroom is a modern and clean gallery space brimming with creative energy. To complement the store’s new focus on artisanship, they've amassed a vast collection of hand-spun and hand-dyed bespoke yarns and fibers, many of which are only found directly through the artisans that dye them or at fiber festivals. Their wide selection of exclusive colorways and yarns designed in collaboration with the Ronens has garnered The Yarn Company widespread recognition, from knitting related publications to local TV and national coverage such as NBC and Martha Stewart shows, and recently, Facebook, amongst others.
In conjunction with the exclusive products designs The Yarn Company carries, they have collaborated with some of the top designers and design schools in the industry to create fashion forward patterns and designs.
The think-tank structure of classes features weekly, and semester long classes in everything from the most basic to the most esoteric, and are taught by The Yarn Company’s star-studded design staff and hand-picked industry teaching experts. Guest artists from around the world grace the NYC boutique for workshops, events, signings and more. The Yarn Company’s parties, events, trips and theme programs (they are the official knitting theme provider for Mohonk Mountain House, voted Code Nastes’ # 1 resort in America) elevate fiber arts to fashion.
The result: creating unique and exclusive yarns, colorways and designs with the industry’s top designers, in keeping with the store's high-fashion NYC aesthetic.
TYC Talks at NY Business Expo Panel
O the limelight! The Yarn Company is thrilled to have been selected once again by Facebook to join a panel discussion on NY businesses. The mondo NY Business Expo Conference, a wildly educational business trade show and networking event, will be held Thursday, October 30, at the Jacob J. Javits Convention Center here in NYC---and we will be part of a panel discussing solutions for Small & Medium Businesses. Throughout the day, there will be 30-minute sessions, and ours is at 1 p.m. Come see! We'll be talking about marketing practices, what's working and what's not, and what's hot! Followed by a Q& A with the audience (that's you). Of course you'll be coming to hear Tavy, but if you stick around you can network with business owners; learn about sales, social media, advertising, technology, capital accession, and more; and check out the amazing interactive exhibition hall, with 200 exhibits on the latest time- and money-saving products and services. Mark your calendars: Thurs. Oct. 30 at 1 p.m., at 655 W. 34th St.!
Click here to read more.
June 3, 2014 Facebook Reaches out to The Yarn Company to be on their Facebook Fit Launch Panel!
The Yarn Company made a splash at Facebook’s amazing first-ever bootcamp for small businesses! It was an honor to be hand-chosen, called out of the blue, out of hundreds of small businesses in New York, for this event (June 3). Over 800 attendees listened as our own Tavy Ronen (a “more sophisticated marketer,” according to Patrick Clark in The New Entrepreneur!) shared the secrets of The Yarn Company’s success. One of four panelists selected for Facebook Fit, we talked about how The Yarn Company uses FB to explore new markets around the world; how we make great use Facebook’s brilliant Lookalike Audience feature; and how we rely on the mind-blowing visual aspect of Facebook to introducing our colorful yarns to the world. The day made headlines! Aside from in The New Entrepreneur, The Yarn Company was featured in Facebook Fit articles in Inc., Business Week, bizjournals, DMNews, ZDNet, and allfacebook.com. More coming out daily! Please remember to like our Facebook page. Thank you, Facebook, for inviting The Yarn Company to speak out at Facebook Fit! – Rosie
January 2014, Interweave Knits Magazine:
January 06 2014: Shenkar College of Engineering, Design and Art:
Shenkar's Textile department wrote this incredible article about us. Shenkar has one of the top ranking Textile departments in the world adn we are very proud of our affiliation with them.
June 15 2012:
NBC and TAXI TV:
We were so excited to have NBC call us and ask to film a sequence to run in the NBC New York taxis for LXTV and LX.TV 1st Look featuring Sara Gore of Open House NYC! The team was so nice and we are so excited! Watch out for us any day now in the taxis! If you see us, please holler out on our FB page!
July 2012: Catch our exclusives on Knitting Daily TV , in the first-ever “Yarn Spotlight,” with Eunnie Jang and fiber expert Clara Parkes
Early Fall 2012, Vogue Knitting:
In her Vogue Knitting (Early Fall, 2012) piece “Crossing the Woolly Divide: Yarns that Heal Nations and Spirits,” Rebecca Klassen explores the yarn trades of Israel and Afghanistan, “the most piquant points of origin for recent yarn arrivals to the U.S. knitting landscape.” At last we learn how The Yarn Company found some of its incredible exclusive soft hand-dyed fibers:
Summer, 2012: Yarn Market News covers our exclusives and our concept, and look for our very own Baby Lomes, coincidentally on the same page, in the photo with Debbie Bliss' posse:
Spring, 2012, Vogue Knitting:
This time Rebecca Klassen covered our exclusive bags, our Go-Totes and Go-Sacks!
June 10 2012:
An unforgettable mention !
We don't post all the blogs written about us here but this Knitspot one really made us blush! Anne Hanson, we are your huge fans and this rocked our world! Thank you! Click here to read.
April 10, 2011, “Morning Living” by Martha Stewart Living Radio, on Satellite!
The Yarn Company was featured bright and early April 11 on “Morning Living” by Martha Stewart Living Radio! Hosts Betsy Karetnick and Brian Kelsey chatted with us (John Ravet), about The Yarn Company, its astounding range of fibers, how to get started knitting, how to select the right yarn for your project, and which materials are necessary, along with some great simple patterns for getting started.
February 17, 2012:
Have you seen this brand new publication? Romy is featured as an entrepreneur (:) but we love it because all the articles are inspiring, and the team working on this is a powerhouse of some of the most talented you will meet...with long careers at the top firms. Oh and, way to go, Baby Lomes!