Welcome! Please Visit our Webstore Below! We are now Online and Popup only! 

Our Team
Our Team
Our Team


As the new owners, we know that our customers demand a friendly, warm and inviting atmosphere when they come to meet us at a pop-up, retreat, or show. We’ve gathered an amazing  staff of our favorite long timers and some new additions to help you learn new techniques, start a project, work on a pattern, or find the right yarn, thread or fabric. In terms of expertise, professionalism and friendliness, our team has it all. Best of all, each of them brings their own special skills, design esthetic, and backgrounds.  Come and meet us! 


Assaf is responsible for the orange trees in the windows, and for our sunlit knitting bar.  He is also responsible for the magazine jail; the pipes throughout the showroom that display jewelry, sweaters hats and cards; for Keffi our mascot; for the Colinette meat hooks and the time-tunnel sewing table,   as well as for the gallery button jars, jam jar displays of threads, and every last inch of the design you see when you walk in. Did we mention he designs most of our exclusive colorways with the yarn dyers? He is also a corporate lawyer and co-owner of The Yarn Company.  He grew up in Soho and  lives in Manhattan to this day.

Baby Lomes

Baby Lomes runs The Electric Thread, our sewing and fashion blog. She also is one of our photographers. She gathers much of her inspiration from her bird, Tweety.

Gabriela Serigatto (International House Designer, Crochet, Brazil)

Gabriela Serigatto is a Brazilian fashion designer recognized for her sophisticated 3D crochet technique. Her intent is to bring traditional handmade techniques to a contemporary, avant-garde aesthetic. Passionate about crocheting since very early, she earned a degree from Santa Marcelina College, one of the most prestigious fashion design colleges in Brazil, distinguishing herself with unique creations and absurd garments. Through crochet, tatting and knitting she explores and imitates nature using an earthy, subdued palette—whites, beiges, and earth tones—combined to unruliness and twisting patterns. Each piece is like an extension of the human body, naturally metamorphosing its anatomy into an admirable sculpture. Her work demonstrates that the possibilities of creation in the artistic and fashion sphere are as endless as the biodiversity of this planet. 

Donna Panner (Instructor, Spinning/Socks)

Donna Panner is an award winning spinner who has been teaching classes for several years in drop spindle and wheel spinning as well as  in fiber preparation and dye.  She founded Spin City-NY, a meetup group for spinners that meets weekly in NYC. She has had a love of fiber arts since childhood and still continues to spin, knit, crochet, sew and embroider on a daily basis. A graduate of Penn State University, she also graduated with honors from Parsons School of Design in 1994. She teaches at our popups.

Gretchen Kreutz

 A native of Atlanta, Georgia, Gretchen Kreutz has a B.F.A. in Fashion Design from the Savannah College of Art and Design. After her recent graduation (June 2013), she relocated to New York to pursue her lifelong goal of working in design. In her work, Gretchen strives to portray the natural beauty of the materials and form in designs which reflect Modern minimalist ideals. Her work can be seen at www.gretchenkreutz.com.

Irina Poludnenko-  Designer

One of the industry's foremost and most talented and prolific designers, Irina's degree in arts led her on her path as a, weaver, tapestry artist and extremely prolific knitwear designer. She has been working as a freelance designer since 1993 for Vogue Knitting Magazine, Berroco, Noro, FIlatura di Crosa, Lion Brand, Tahki Yarns, S. Charles, and many, many more.  

Jasmine Pai (Instructor, Sewing/Knitting)

Jasmine double majored in Scenic Design and Costume Technology at Mason Gross School of the Arts, Rutgers University where she graduated in 2008. Since then she has been working as a freelance set and costume designer since then in and around the tri-state area. She loves the challenge of figuring out how garments were constructed just by looking at them. She is the Technical Director at Trinity School in Manhattan where she designs sets and lights for their 8+ theatrical productions a year and teaches Technical Theatre and Design.


Jessie is an artist who lives in Brooklyn. Her favorite crayon is Midnight Blue. Her favorite show is the Rosie and Riki Review.

Laura Zukaite-Design, Designer

 Laura Zukaite! A native Lithuanian, Laura has moved to the United States when she was 18 years old. After graduating from Parsons School of Design in 2007, Laura has been pursuing her career as a Sweater Designer in New York City. Her work has been published in major knitting magazines such as Vogue Knitting, Interweave Knits, and various collective designer books. Laura’s two solo books: Luxe Knits (Lark 2009) and Luxe Knits: the Accessories (Lark 2010)- showcase collections of garments and accessories that represent her aesthetics and design philosophy. Laura’s Feather-weight Mohair Lace Dress was selected as the winner of The International Magic of Mohair Competition (Sponsored by Vogue Knitting and Mohair South Africa). The Golden Girl Collection is Laura’s first online group created to represent her design aesthetics. With many additional collections on their way - this website is soon to be a book of Pattern Designs accessible to every knitter.

Maria Zverin- International House Designer (Israel)

Maria Zverin is an (Ukrainian born) Israeli textile designer. She etaches knitwear design at Shenkar College of Engineering and Design in Israel, and specializes in  knitting (machine, and hand knitting). Her designs are greatly influenced by nature, and her techniques involve combining  yarns and other materials of different textures and colors to produce garments, fabrics and sculptures with differing visual effects and characteristics.

Maria’s Avant-garde dresses have been exhibited several times at the Tel Aviv Museum and the Weizmann Institute of Science. She holds many prizes from Shenkar for various competitions. Maria is a graduate of Shenkar College of Engineering and Design and also holds a masters degree from Tel Aviv University.

Shiri Mor- Design

Shiri Mor is a fairly happy yarnwear designer. Her designs have appeared in Vogue Knitting, Knit1, Crochet Today, and Knit Simple magazines, as well as various publications by Lion Brand Yarns and Tahki Stacy Charles.

Though Shiri's hands are mostly busy knitting and crocheting, she loves handicrafts of all kinds – embroidery, jewelry making, polymer clay, etc.

Shiri is self-taught and enjoys the math that’s involved in pattern design. She has taught knitting and crocheting all over the NY area, and loves to pass on “the bug” to new stitchers.

Steve May (Knit Designer, Weaving Instructor)

Steve May (stevemay on Ravelry) is a knitwear designer, musician, and dance/performance artist. After learning how to knit in Iceland, he quickly became devoted to learning everything about this wonderful fiber art. He competed in The Fiber Factor in 2013, helped introduce Swants to the world with his partner, Kyli Kleven, and Stephen West. He is currently working on a project called 'knitting patterns LP,' a debut collection of knitwear designs, ready-to-wear garments, and album (in collaboration with Amanda Davis with music videos directed by Kyli), which will be released in late 2014 / early 2015. When not knitting or writing music, Steve is either snacking or being active in the experimental dance and performance community here in New York City / Brooklyn.


Tavy grew up in Soho in the same house as Assaf. They both had a mother who loved reading Burda patterns, sewing, knitting, painting, drawing, design, architecture and amassing degrees of various sorts. They both had to help, each in their own way. Somehow it rubbed off on them. Their dad taught them to always pursue their dreams and think out of the box.  So here we are.

Zabeth Loisel-Weiner- House Designer

Zabeth Loisel Weiner learned knitting as a child and began her career as a freelance knitwear designer in NYC in 1986. Her work has been widely published in magazines and as house patterns for yarn companies; she has also worked with knit studios, designing for the fashion industry. Zabeth's recent focus on lace composition has resulted in some spectacular designs, including her wildly popular lace Mid-Spring Night Shawl, inspired by seeing Madeline Tosh's exclusive Yarn Company colorway Midnight in Manhattan at Vogue Knitting Live NY 2012. You can see her beautiful contributions in recent issues of Vogue Knitting, other magazines, and as exclusives for The Yarn Company. A devoted instructor, Zabeth has taught knitting at all levels. We are thrilled to have her on our team!